- Introduction to the Privacy Policy
Sofaluxe Living LLC (hereinafter referred to as “we,” “the Company,” or “Sofaluxe Living”) is committed to protecting the personal information and privacy of its customers.
This Privacy Policy explains how we collect, use, store, process, and protect your personal information when you visit our website, browse our sofas and living room furniture, place orders, complete payments, receive products, or contact our customer service team.
We process personal information only to the extent reasonably necessary for providing product sales, managing orders, processing payments, arranging deliveries, offering customer support, maintaining our website, and fulfilling our legal obligations.
By accessing or using this website, you acknowledge that you have read this Privacy Policy. For any personal information processing activities that require separate consent under applicable law, we will seek your consent accordingly.
- Personal Information We Collect
Depending on how you use our website and purchase our products, we may collect the following categories of information:
2.1 Identity and Contact Information
When you place an order or contact us, we may collect:
Full name;
Email address;
Contact phone number;
Billing address;
Delivery address;
Other contact information that you voluntarily provide.
2.2 Order and Transaction Information
When you purchase sofas or other living room furniture through our website, we may collect:
Order number;
Product name, model, and quantity;
Product price and total order amount;
Order submission and payment status;
Delivery and receipt information;
Records of returns, refunds, and after-sales services;
Customer communication records related to your orders.
2.3 Payment-Related Information
At checkout, customers may use bank cards or other electronic payment methods made available on the website.
Payment transactions may be processed by independent third-party payment service providers, such as Stripe. Depending on the payment method and transaction verification requirements, these providers may process bank card details, payment tokens, transaction identifiers, billing information, and risk verification data.
We may receive information regarding the payment status, transaction ID, payment outcome, and other necessary transaction confirmation details related to your orders. Unless explicitly stated otherwise, we will not proactively request that customers provide full bank card numbers, security codes, or other sensitive payment credentials via standard email or customer service chat.
2.4 Website Usage and Technical Information
When you visit this website, we may automatically collect certain technical information, including:
IP address;
Browser type and version;
Device type and operating system;
Access times and pages visited;
Website browsing and click activity;
Page load times and error information;
Information generated by cookies and similar technologies.
This information is primarily used for website operation, security maintenance, performance analysis, and the optimization of user experience.
2.5 Customer Service Information
When you communicate with us via email, phone, or our website’s contact channels, we may retain the information you provide, including inquiries, order-related issues, product feedback, delivery concerns, return requests, and other records pertaining to after-sales service.
- How We Use Personal Information
Sofaluxe Living LLC may use the personal information collected for the following purposes and to the extent necessary:
Order Processing: Confirming customer purchase details, processing product orders, and providing order status updates.
Payment Management: Verifying payment status, processing transaction confirmations, and maintaining relevant financial records.
Product Delivery: Arranging the transport, delivery, scheduling, and receipt of sofas and living room furniture.
Customer Service: Responding to inquiries, addressing after-sales issues, and providing support for returns and exchanges.
Transaction Notifications: Sending order confirmations, payment notifications, delivery progress updates, and important service-related information.
Website Maintenance: Monitoring website operations, troubleshooting technical issues, and improving the page experience.
Security Management: Identifying suspicious transactions, preventing fraud, and protecting the security of our website and customer accounts.
Business Analysis: Analyzing product browsing, orders, and website usage (where appropriate) to improve our services.
Legal Compliance: Complying with applicable laws, regulatory requirements, tax regulations, and lawful requests from government or judicial authorities.
We will not use personal information for purposes that are fundamentally unrelated to the original intent for which it was collected, unless permitted by law or unless we have obtained the necessary authorization in accordance with applicable requirements.
4. Legal Basis for Processing Personal Information
In accordance with applicable U.S. privacy and consumer protection laws, we may process personal information based on the following grounds:
Fulfilling customer orders and providing requested products and services;
Performing contractual obligations or taking necessary steps related to a transaction;
Complying with applicable laws and regulatory requirements;
Ensuring the security of our website, transactions, and customer information;
Pursuing the company’s legitimate business interests, to the extent permitted by applicable law;
Obtaining customer consent when required by law.
Where applicable law grants customers the right to opt out, restrict processing, or withdraw consent, we will provide the appropriate options in accordance with such requirements.
- Stripe and Third-Party Payment Services
Sofaluxe Living LLC utilizes third-party payment services to process payment transactions for customer purchases.
We may use Stripe as our payment processing service provider. Stripe is an independent third-party payment service provider and is not a business partner, affiliate, or brand partner of Sofaluxe Living LLC.
When a customer selects a supported payment method at checkout, Stripe may process the necessary payment and transaction information in accordance with its own terms of service and privacy policy.
Payment processing may involve:
Payment method and transaction details;
Billing and payment verification information;
Transaction risk assessment;
Fraud prevention and monitoring for anomalous transactions;
Payment authorization, as well as the success or failure status of a transaction;
Transaction records that are required by law to be retained.
Customers generally do not need to register for or log into a Stripe account to complete payments supported on our website; however, certain specific payment methods may require additional verification.
- Sharing and Disclosure of Personal Information
Sofaluxe Living LLC does not sell customers’ personal information as a commodity.
To facilitate normal business operations, we may share certain personal information with the following third parties, to the extent necessary:
6.1 Payment Service Providers
To process order payments, verify transactions, handle refunds, and manage risk, we may provide necessary transaction information to Stripe or other payment service providers we utilize.
6.2 Logistics and Delivery Service Providers
To deliver sofas and living room furniture to customers, we may provide the necessary names, contact phone numbers, delivery addresses, and order details to the logistics companies responsible for the delivery.
6.3 Website and Technical Service Providers
We may share necessary information with service providers involved in website hosting, maintenance, data security, email distribution, and technical support to ensure the proper functioning of our website.
6.4 Professional Services and Legal Entities
When necessary, we may disclose relevant information to lawyers, accountants, auditors, insurance providers, or other professional entities to address legal, financial, compliance, or business-related matters.
6.5 Government and Law Enforcement Agencies
We may disclose personal information to relevant government departments, law enforcement agencies, or judicial bodies when required by law, court order, or legitimate regulatory requests, or when necessary to protect the legal rights and interests of the company or others.
Third parties are obligated to handle personal information in accordance with applicable laws, contractual agreements, or their own independent privacy policies.
- Cookies and Similar Tracking Technologies
This website may use cookies, pixel tags, log files, and similar technologies to enhance website functionality and the customer browsing experience.
Cookies may be used for the following purposes:
Remembering shopping cart contents and essential session information;
Maintaining the basic operation of the website;
Recording customer preferences;
Analyzing website visits and usage;
Identifying website performance issues;
Supporting advertising or marketing analytics (subject to obtaining necessary authorizations).
7.1 Types of Cookies
Necessary Cookies: Used for shopping carts, checkout processes, website security, and basic page functionality. These cookies are often essential for providing services specifically requested by the customer.
Analytics Cookies: Used to understand website traffic, page performance, and user browsing behavior. Functional Cookies: Used to remember customer choices and website preferences.
Marketing Cookies: Used, where applicable, to measure the effectiveness of marketing campaigns or to provide relevant advertising.
7.2 Cookie Management and Customer Choices
For non-essential cookies that require consent by law, we will provide an option to choose before they are enabled.
Customers may choose to accept or decline non-essential cookies via the website’s cookie settings, or manage, restrict, or delete cookies through their browser settings.
Declining certain cookies may affect specific personalized features of the website, but it generally will not impact basic browsing functionality.
7.3 Third-Party Cookies
If this website uses Stripe or other third-party services, those services may employ cookies or similar technologies when providing payment processing, security verification, or other functions.
The handling of third-party cookies is governed by the respective service providers in accordance with their own privacy policies and applicable laws.
Customers can learn about how Stripe handles data by reviewing their official privacy policy:
- Retention Period for Personal Information
We retain personal information only for as long as is reasonably necessary to fulfill the purposes for which it was collected, determining the retention period based on applicable laws, business requirements, and the type of data.
In general:
Order Information: Retained for the duration required for order processing, after-sales service, and compliance with relevant legal obligations.
Payment and Transaction Records: Retained in accordance with applicable financial, tax, and accounting regulations.
Customer Service Records: Retained for the duration necessary to address inquiries, resolve after-sales issues, and facilitate reasonable business management.
Website Technical Logs: Retained for the duration necessary for security maintenance, troubleshooting, and technical analysis.
Cookie Data: Retained according to the type of cookie, its settings, and the validity period specified by the relevant service provider.
When personal information is no longer legally or reasonably necessary to retain, we will take steps to delete, anonymize, or otherwise appropriately process the data in accordance with applicable laws.
- Security of Personal Information
Sofaluxe Living LLC implements reasonable administrative, technical, and organizational measures to protect customers’ personal information against unauthorized access, disclosure, alteration, loss, or misuse. Security measures may include:
Using HTTPS encrypted connections to protect data transmission on the website;
Implementing appropriate restrictions on administrative access to the website;
Utilizing reliable website hosting and technical services;
Applying necessary access controls to order and customer information;
Implementing reasonable system maintenance and security monitoring measures;
Using the secure processing mechanisms of third-party payment service providers for transactions involving payments.
While we take reasonable steps to protect personal information, no method of transmission over the Internet or electronic storage is entirely secure. We cannot guarantee that any system is completely free from security risks under all circumstances.
In the event of a personal information security incident that requires notification by law, we will fulfill our obligations to notify and take appropriate action in accordance with applicable laws.
- Privacy Rights for U.S. Consumers
Depending on the state in which a customer resides and applicable U.S. privacy laws, customers may be entitled to some or all of the following rights:
10.1 Right of Access
To the extent permitted by applicable law, customers may request to know whether we collect or process their personal information, as well as the categories of such information and the purposes for which it is used.
10.2 Right to Correction
Customers may request the correction of inaccurate or incomplete personal information.
10.3 Right to Deletion
To the extent provided by law, customers may request the deletion of personal information that we hold about them.
However, we may retain information as permitted or required by law—for instance, when it is necessary for fulfilling orders, processing refunds, maintaining transaction records, complying with legal obligations, or protecting our legitimate interests.
10.4 Right to Obtain a Copy of Personal Information
Where permitted by applicable law, customers may request a copy of their personal information.
10.5 Right to Opt Out of Certain Data Processing Activities
If applicable law classifies certain data processing activities as the “sale” of personal information, targeted advertising, or specific types of personal information sharing, customers may have the right to opt out of such activities.
Sofaluxe Living LLC does not sell customer personal information as a commodity. Should our business operations involve data-sharing activities that require an opt-out mechanism under the law, we will provide such a mechanism in accordance with applicable legal requirements.
10.6 Right to Non-Discrimination
When customers exercise their privacy rights as provided under applicable law, we will not subject them to any discriminatory treatment prohibited by law solely as a result of exercising such rights.
- How to Submit a Privacy Request
If you wish to access, correct, or delete the personal information we hold about you, or to learn more about it, you may submit a request via the following method:
Email: [email protected]
To protect your personal information, we may need to verify your identity and your relationship to the relevant order(s).
Upon receipt of a valid request, we will review and respond within the timeframe stipulated by applicable law.
In cases where applicable law permits you to authorize an agent to submit a request on your behalf, we may require proof of such authorization and information to verify your identity.
- Protection of Minors’ Privacy
This website primarily offers sofas and living room furniture to adults who possess the legal capacity to make purchases.
We do not knowingly or proactively collect personal information from minors—as defined by applicable law—for the purpose of independent marketing or commercial activities.
Should we discover that personal information of minors (who are protected under the law) has been collected without proper authorization, we will take reasonable measures to address such information in accordance with applicable laws.